Tag Archives: Box-Office Milestones

The Domestic Box Office Numbers for ‘Shang-Chi’ Are Impressive but Are They Really?

Two years ago when Kevin Feige announced at San Diego Comic-Con that an obscure Marvel hero named Shang-Chi, portrayed by newcomer Simu Liu, was about to get his own film I was excited but skeptical.

SDCC 2019: Marvel Studios' 'Shang-Chi and the Legend of the Ten Rings'  Announced and Cast Revealed | Marvel

With Phase Four becoming a chance for Marvel Studios to finally tell more and more diverse stories the notion of an Asian superhero getting their own movie was thrilling but it felt like the franchise was piggybacking off of Black Panther‘s success.

Not to mention the fact that when I did research on the character he was known as a stereotypical Kung Fu Master instead of just being a cool superhero with special powers.

Even when the first teaser for Shang-Chi and the Legend of the Ten Rings dropped I was pleased with the look of the movie but I ultimately didn’t think it would be that great. Fast forward a few months later and suddenly the critic and fan reactions for the film are pouring in describing a film with some of the best action scenes in the MCU as well as being an incredibly fun movie.

Shang-Chi' blasts Labor Day records with $71.4M debut - The San Diego  Union-Tribune

In fact, the overwhelmingly positive word-of-mouth continued to stream in through the air waves and the film shattered all expectations, making nearly $100 million during the four-day Labor Day weekend, silencing all the naysayers in the process.

Now, after its fourth week of success at the box-office (becoming only the third Marvel movie to stay #1 at the box-office for four straight weeks alongside Black Panther and Guardians of the Galaxy) Shang-Chi has only broken more ground, becoming the highest-grossing movie at the domestic box office. And while all of this success for the incredibly deserving latest addition to the MCU sounds great on the surface there are a lot of variables to the film’s box-office triumphs(?)

(This is a bit of a longread.)

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A Marvel Studios First

Marvel Studios has had plenty of milestones in the franchise’s history, from having movies that have won historic Oscars to becoming the franchise with the highest-grossing movie of all time. And yet, Marvel Studios has reached yet another milestone in its decade-long run.

For the first time in the franchise’s history, every Marvel film that has come out has made over a billion dollars. Captain Marvel made $1.1 billion dollars. Avengers: Endgame has made $2.8 billion dollars! and is still making money. And now Spider-Man: Far from Home has become the first Spider-Man movie to cross a billion dollars. Wow!

I applaud Marvel Studios for building this franchise to this point. That many people have grown such an appreciation for these movies that we have sent all three films over a billion dollars. I love it!